This article is the state of play following the expression of a need for a new packaging, which occurs after the takeover of the Socogede.
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Despite a marked identity, it is necessary to dust off the image of the product. A revival in the ranges, through the packaging, is to follow the acquisition of the Socogede.
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In the context of the highly competitive retail, packaging is a fundamental variable in the competitiveness of products.
Milestones of an efficient packaging strategy are: - Understand the decision-making process of consumers and the environment in which the product
- Identify the major mechanisms for success or failure of the packaging of a new product or a change in packaging
- Propose rules for the management and strategy involved, depending on the competitive situation
- Sustain success through the establishment of a management process packaging.
A study will be conducted in depth in order to achieve the best
possible packagin, which corresponds to the renewal of the product and
is in step with the consumer.
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